THE CHALLENGE
The brand wanted to modernize and expand its appeal towards younger audiences- while keeping the ‘fun’ and maintaining customer trust.
THE SOLUTION
By researching market trends and competitors and drawing inspiration from their existing baby line; I developed a new design concepts. We also cleaned up the product navigation- rethinking colours, claims and names.
My concept was chosen for the redesign of the national Czech brand.
2024-2025 | Cocoon, Prague Design Studio
BEFORE AND AFTER
The evolutionary packaging took inspiration from the existing baby line, which featured a similar wave, helping to unify the brand across product lines.
PROCESS
Exploring product navigation.
CZESKA ZNACKA DESIGNS
